I am an advertising creative leader with 40 years experience.
I began as a writer in London’s leading creative agencies, BMP, CDP, GGT, and Saatchi & Saatchi. I eventually became one of Saatchi London's Executive Creative Directors, and then from 2003 until 2017, I had a Regional Creative Director role across Europe, Middle East, and Africa, with the occasional project in Asia.
I have won awards in all major international, regional and local festivals, including D&AD Black and Yellow Pencils, One Show Best of Show and Gold, and Cannes Gold and Silver Lions.
Over the years, I have worked for clients in most categories. In my most recent role, that included Toyota, Lexus, Visa Europe, Deutsche Telekom, Guinness, GSK, Merck, Pampers, Head & Shoulders and various other P&G Haircare brands, amongst others.
I also had much success during this time developing a super-fast ideation process used on the bigger projects and pitches called The Tribe, and a creative training workshop called Ideas Academy, using the techniques of improvisational theatre to raise energy, playfulness, confidence and ambition. I now work as a consultant through my own company Brouhaha, managing projects, running Tribes and training workshops, taking what I am calling Dynamic Creativity wherever required.